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Writer's pictureDavid Dunleavy

Why Will Battle Pizzeria™ Be Successful?


Getting The Best Education

          I have been working with my Battle Pizzeria business concept since before being accepted into the EBMS program at Full Sail University. In fact, the reason I decided to go back to college and get my masters was to not only help avoid mistakes in business but to also ensure that my esports/restaurant hybrid is a massive success. I originally debated my enrollment process between two different universities; one college that prides itself in offering a prestigious MBA program, and Full Sail University, which offers a master’s degree tailored to the entertainment industry. After driving for three days down the east coast and physically stepping into the Full Sail Fortress esports arena on campus for the first time, I at once knew that Full Sail University was the only place that could make my dream a reality. The success of Battle Pizzeria starts not only with my education in business but getting the right education at the right school.


New Market = New Money

          Battle Pizzeria is something entirely original and would be considered a disrupter in both the restaurant industry and the entertainment/esports business markets. It cannot be classified as “just another restaurant” or as “only” an esports arena. Battle Pizzeria offers unique experiences and custom ‘in-house’ created videogames you won’t see anywhere else in the world where guests can either Team Up and play against each side of the restaurant, or fight one another for prizes in a Pizza-for-All battle royale, or even collaborate all together in Story Mode to defeat the final boss. Battle Pizzeria is a new kind of experience where I merge gaming and food and turn it into an experience that will make guests fight to come back as they beg for more. As my concept continues to grow, my philosophy on always delivering new and engaging content will make my Batlle Pizzeria an enormous success.


If You Build It… They Will Come

          As mentioned earlier, there is nothing else like Battle Pizzeria. I have not mentioned the Birthday Battles, or the Sundays are for Chicken promotions. I have not included how I will use my massive screen inside the building, The Leviathan. I have learned early on that to make my vision a success, I must create it in a way where it needs me for its ultimate success as to avoid attempted replicas. There is nothing on this planet like Battle Pizzeria; yet. The average McDonald’s building is about 5000 square feet (I checked) and half of that area is filled with tables that are empty and seats with no butts in them. Go to any Buffalo Wild Wings on a Tuesday night and look at how much wasted potential there is as over 50 TVs play sports for no one in attendance. Chuck E. Cheese is on its way out and Dave & Buster’s is only a bigger version of the failing chain when looked at it from afar. The market for entertainment, videogames, and social gatherings does not exist quite like the concept that I have. Explaining the type of business that I am creating is difficult. It is easier if I just do it and show you.



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